Interview: Coalition Snow Co-Founder and CEO Jen Gurecki on the Need for High Performance Women's Skis

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Sierra Sawyer skiing on the Abyss skis in
Crested Butte, CO. Photo by Mason Strehl.
"What I want people to know is that being pro-woman doesn’t mean that we’re anti-men. We are an inclusive company (and group of human beings) that welcome all people who are positive, supportive, and generally awesome in all things they do."

One of the reasons why I started Adventure-Inspired in the first place was to spread inspiration and excitement related to the outdoors. When it comes to inspiration and excitement, Coalition Snow Co-Founder and CEO Jen Gurecki has plenty to share.

Gender-specific gear can be a tricky topic, as can gender itself, but Jen and her team are tackling what they've identified as a serious gap in high-performance skis and snowboards for women. I got goosebumps reading Jen's answers to my interview questions; she's one of the most passionate people I've interacted with, and I'm so excited to share what she has to say about Coalition Snow and the quest to create the kind of skis women should have available to them.

Where did the idea for Coalition Snow originate?

Six Do's and Don'ts for Successful Spring Hiking

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It's the first day of spring! Though saying farewell to winter isn't among my favorite things to do, the turn of the season means it's time to focus on planning hiking and related adventures with the onset of warmer weather. Going for a hike sounds like a relatively simple adventure, but there are plenty of things to consider when you're choosing a destination, preparing your gear, and planning your route.

Review: Fit Snack Monthly Fitness Nutrition Subscription Box

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Trying out new snacks can be fun, but what if there was a way you could get a collection of delicious snacks geared toward your active lifestyle delivered right to your door? Thanks to Fit Snack, you can. Like other subscription boxes, subscribers pay a fee to receive a variety of goodies in the mail each month. Though you don't choose the products you receive, and Fit Snack doesn't customize boxes, the surprise is half the fun. 

How does the Fit Snack team decide what goes in each box? The team attends trade shows and conferences to find some of their products, but they also search groceries isles and take applications from brands looking to be featured each month. They narrow options down by product category, then evaluate the nutritional elements and make final selections.

In Search of Powder Days: Every U.S. State’s Snowiest Ski Resort (Infographic)

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"Boston just got five feet of snow," a long time trip partner of mine lamented a few weeks ago, "and at Fernie, they're reporting the worst conditions in 20 years." If you're into skiing and snowboarding, you know you're often at the mercy of Mother Nature. On a trip to Revelstoke Mountain Resort several years ago, my trip mates and I found more snow than we knew what to do with. The same year, we left Whiteface Mountain in the Adirondacks after a few hours of skiing because the majority of our favorite runs were, at best, steeply sloping skating rinks.

Some years, the fluffy white stuff falls freely at just the right time, and other years, all we can do is make the best of what we've got, or rely on mad-made snow. If you frequently travel in search of powder days, though snowfall is unpredictable, there are states and resorts in those states that get more snowfall than others. Suburban Chicago-based Williams Ski and Patio compiled data around natural snowfall totals for states that get enough inches of snow to tally. They also looked at the snowiest resorts across the country, and here's what they found.*

Gear Review and Coupon Code: Jambu Women's Blossom Shoes

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When it comes to casual footwear, finding the perfect balance between comfort, style, and functionality can be a challenge. Heels aren't ideal for walking around in, and athletic shoes or hiking boots you've spent hours breaking in aren't ideal for time spent out on the town.

The team behind Manhattan-based Jambu footwear aims to bring comfort and practicality to the forefront of shoe design without sacrificing style. The company's footwear products are inspired by the Jambu tree, by the beauty of the rainforest, and the concept that all of life is an adventure. Of course, every adventurer needs the right footwear.  

Enter the Women's Blossom, a classic Mary Jane-style pair of shoes designed for active women looking for cute, casual, and functional footwear.