|September's Cairn box, which I wrote about on Cairn's blog |
as part of the new partnership! (Photo courtesy of Cairn.)
Companies like Birchbox, Flickerbox, BarkBox, and Love with Food capitalize on consumers' desire to try products in categories they're interested in, and deliver those products in neat little packages every month. It's a win-win; subscribers get goodies in the mail and companies have the chance to get their product in the hands of people who are likely to enjoy them, even buy them.
After receiving birthday gift subscriptions to Birchbox, Flickerbox, Craft Coffee (highly recommended) and a few others last year, I lamented at the absence of a subscription box specifically aimed at outdoorsy gear lovers. Oregon-based entrepreneur Rob Little noticed the same hole in the subscription box industry, and through the Bend Outdoor Worx outdoor industry startup incubator, he's working to fill that void with a subscription service called Cairn.